Its Business Intelligence page has 1,600 likes, focusing on big data analytics for companies. HP, much like IBM, has many Facebook pages serving various purposes and is ranked #45 on the list. Showcasing customers via this tactic is a great way to talk about your business without directly talking about yourself, and it also encourages shares. Their page features an “Engine of the Week” section where a mid-sized company making good use of IBM technology is highlighted. The company’s Midsize Businesses page has almost 5,000 likes and caught our eye with a steady mix of blog content, videos, and other posts featuring IBM’s solutions or just industry buzz. IBM has several pages devoted to various parts of its organization, and is ranked #36 on the Social Effectiveness Index. This feature not only provides users with a fun experience, but it gives Intel the ability to gain access to users’ Facebook information, allowing the company to gain a better understanding of its fans. The “ Museum of Me” feature, requiring permission to access a user’s Facebook data, will take users on a 2-plus minute walk-through of a collection of their photos, portraits of friends, videos, links, and posts. The use of eye-catching images and occasional quiz questions makes this page an exciting visit. The company utilizes Facebook in a way that is just as innovative as its products, offering a solid mixture of content spanning its solutions. Intel, ranked #22 on the list, has an astounding 19 million likes. This engagement driver demonstrated that the company cares about its customers and fans. Each month, administrators recognized one fan and highlighted him or her at the top of the page. Cisco uses topical events (such as the Masters golf tournament and March Madness) to inspire engaging, timely content.Ĭisco had a “SuperFan” program that recognized its best community members. The Cisco page is approaching 500,000 likes, and ranks #14 on the Social Effectiveness list, thanks to its insightful and share-friendly posts. Plus, some of the images are pretty cool (yes, Oracle has Iron Man on its Facebook page). The images throughout the news feed catch the eye of the visitor and draw individual attention to each post. When posting blogs to Facebook, Oracle offers large, crisp images. Oracle’s cover photo also clearly states its business objectives.īlog posts are great traffic drivers but posting a blog to Facebook the standard way can be easy to overlook. The Oracle Business Analytics page (ranked #9, yes there are 3 B2B pages in the top 10!) has a large number of likes (about 31,000), proving the company is very effective at creating engaging posts. By having a set day and time for the questions, users know when to expect them. While these types of posts help drive interaction between the brand and the visitors, the key is the consistency with which they do it. Much like Honeywell, the company does a great job engaging with customers through a good mix of product announcements and general industry-related posts.Ī “WeeklyWonder” post encourages visitors to answer a fun, topical question on a weekly basis. Ranked #7 on the Social Effectiveness list, its business objectives are clearly illustrated with a professional cover photo. Ingram Micro has far fewer likes than Honeywell, but don’t let that fool you. Honeywell’s weekly “Fun Fact Friday” post drives significant engagement with its audience by featuring an industry-related statistic or fact that might be out of the ordinary. With nearly 17,000 likes, Honeywell interacts with and responds to posts at a frequent rate, and engages its audience with interesting industry content. The Honeywell Security Group page was ranked #1 out of all company pages (B2B and B2C) according to the Social Effectiveness Index. Think we missed one? Let us know in the comments. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies. The key is to make sure your page is worth your reader’s time.īased on Blue Ocean Market Intelligence’s “ Fortune 100 Social Effectiveneess Index” and our own social media knowledge, we’ve identified 10 of the best B2B Facebook pages out there. This is even true in the B2B sector, where 44% of business executives (directors and above) use Facebook, which provides an opportunity for B2B Facebook pages to be seen by decision-making individuals at companies it also increases chances for leads and sales. This presents marketers across all industries with an opportunity to tap into this massively connected audience and showcase their brand. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike.
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